Great Western Railway
Digital Campaign
As the clock strikes 9pm at London’s Paddington station, Digby the dormouse yawns. He’s feeling sleepy so he finds a cosy, warm train, climbs on board and curls up in a cabin…
As part of a campaign to promote Great Western Railway in the run up to winter 2020, I helped bring Digby the dormouse to life in an interactive competition landing page.
Interactivity
Mock up of interactive story-book inspired quiz. Once completed, the user is entered into a competition.
Design Elements
Textured vintage effect paper background with monochrome GWR brand dark green overlay to illustrations and type and snowy texture.
Storybook lock up and typographic approach with drop caps. Illustrated dotted line with station names along Night Riviera Sleeper route.
Digby illustrations, concept and copy created by others in the creative team.
